Steven Wingfield, DMD of Dental Whale discusses the five keys to clinical success with both staff and patients. He uses the SMILE acronym which stands for staff owned practice and systems, meaning/purpose, integrity, leadership and expectation of the best service from patients. He goes through each element by using case studies that he’s encountered in order to demonstrate how crucial each step is to clinical success. In each case study, he highlights what each person’s role is in what went wrong and what each person’s role is in correcting it. Lastly, he emphasizes that the key to these clinical outcomes is predictability, consistency and focus.