Based in Fairfield, CT, Fairfield Family Dental Group promotes the “big picture” of how oral health and well-being helps patients achieve perfect teeth. Dr. Schwab acquired the practice in 2015. He and his team serve patients of all ages with general dental services, but they specialize in cosmetic dentistry.
"I have been working with Conversion Whale for over a year and a half. They have been extremely knowledgeable and reliable."
The transitioning process kicked off with a directory listing review. This included identifying all listings that had old branding or incorrect doctors listed, in addition to address changes or phone numbers changes needed post-transition. Our goal was to learn about how the past owner marketed and Dr. Schwabs marketing goals going forward, as well as understand the target audience in Fairfield, CT.
"The dashboard is very transparent. You can see where your Google rankings are and where you stand at all times."
We then performed research on the competitive landscape. Through this research, our SEO team was able to determine how to best position Fairfield Family Dental Group given the substantial local online competition. Following the research phase, our content, directory listing and design teams went into development, building a practice website that was strategically designed to attract and convert new patients online.